The Lego Movie: Poster Campaign

L/o: to explain the effectiveness of the campaign; to analyse using Uses & Gratification theory.
What is the difference between DENOTATION and CONNOTATION?
DENOTATION- Something that is shown to you.
CONNOTATION- What it implicates.







Film posters are released at different times and contain different information- just like the trailers.      Teaser posters come out first- Will probably say "coming soon"
Theatrical posters come out later- Will have more information, and more plot clues.
Films with a lower budget tend to have 1 teaser poster and 1 theatrical poster.
A higher budget film like Lego can afford to spread the film largely around the word.  

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