Jasmine James MEDIA2019

Postmodernism-  a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterised by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories. Postmodernism-  Challenges genre conventions: might be a mixture of many genres; challenges typical character roles etc. Pastiche: imitates other texts, humorous take on society/culture. Hyper-reality: makes the audience aware that they are watching a movie. We are now living in a post-post modernist world where we are creating our own matrix and spend more time online than we do in life.       

Characters Bad Cop + Agent Smith Morpheus +wizard Trinity + Wildstyle Neo+ Emmet Narrative "The One" narrative. They are told they're the one,  then they think they aren't, but at the end they prove that they are. Being a super-builder/seeing the matrix.

L/o: to explore marketing and promotion of The Lego Movie; to link the methods to the target audience. -Adverts on TV/YouTube -Billboards -Features -Social Media -Posters -Trailers -Merchandise -Theatrical trailer -Teaser trailer -Theatrical poster -Teaser poster -Games -Packaging -McDonald's packaging and toys -Radio -Websites/Social Media accounts -LegoWorld -Range of school supplies -Sticker and activity books -17 lego worlds sets -16 collectable mini figures   Synergy  is the creation of a whole that is greater than the simple sum of its parts. The term  synergy  comes from the Attic Greek word συνεργία synergia from synergos, συνεργός, meaning "working together". Promotion examples; Each week in January 2014, a new character poster was released. Lego Stores scheduled linked events Free accessory packs were available in stores after building creative models in-store. Video Game released on the 4th Febru...

The game promotes the film because it builds a distaste to the bad character before you've even seen the film, and builds a relationship between the player and Emmet. It also promotes the game because it is Lego, and you get to play as the characters.

LO: to identify the target audience using demographics and psychographics. Psychographics  is a qualitative methodology used to describe consumers on psychological attributes. Demographic- relating to the structure of the populations. 5 categories- Age, Gender, Sexuality, Race, Social Class The movie targets a family audience This could be split into the following groups; Young kids who play with Lego                                                                           Parents who played with it when they were young                                                                           Young adult cin...

Intertextuality in the Lego Movie 2/5/19 Google's meaning of Intertextuality- "the relationship between texts, especially library ones." Intertextuality examples- Lego                     starbucks                                          Batman                 oil                                          joker                     computer game                                          matrix                   tetris               ...