Lego movie marketing

L/o: to explore marketing and promotion of The Lego Movie; to link the methods to the target audience.

-Adverts on TV/YouTube
-Billboards
-Features
-Social Media
-Posters
-Trailers
-Merchandise
-Theatrical trailer
-Teaser trailer
-Theatrical poster
-Teaser poster
-Games
-Packaging
-McDonald's packaging and toys
-Radio
-Websites/Social Media accounts
-LegoWorld
-Range of school supplies
-Sticker and activity books
-17 lego worlds sets
-16 collectable mini figures
 

Synergy is the creation of a whole that is greater than the simple sum of its parts. The term synergy comes from the Attic Greek word συνεργία synergia from synergos, συνεργός, meaning "working together".

Promotion examples;
Each week in January 2014, a new character poster was released.
Lego Stores scheduled linked events
Free accessory packs were available in stores after building creative models in-store.
Video Game released on the 4th February
On the 7th February. McDonald's released collectible 3D cups with Happy Meals
A website enabled fans to make versions of themselves.

Horizontal IntegrationWhen a company wishes to grow through horizontal integration, its aim is to acquire a similar company in the same industry.
Vertical Integration 
A company that undergoes vertical integration acquires a company that operates in the production process of the same industry. Some of the reasons why companies choose to integrate vertically include strengthening their supply chain, reducing production costs, capturing upstream or downstream profits, or accessing new distribution channels. To do this, one company acquires another that is either before or after it in the supply chain process.



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