Jasmine James MEDIA2019

USES & GRATIFICATIONS THEORY Uses and Gratifications theory as developed by Blulmer and Katz suggests that media users play an active role in choosing and using the media.  Blulmer and Katz believed that the user seeks out the media source that best fulfils their needs. The uses and gratifications theory assumes the    audience chooses what it wants to watch for five different reasons. Information and Education  – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Entertainment  – Viewers watch programmes for enjoyment. Personal Identity  - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics. Integration and social interaction  – the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who ...

LO: To research the radio industry and BBC Radio 1. Radio must be studied in relation to media industries and media audiences . Live Lounge reflects the role of Radio 1 within the BBC- to develop public broadcasting distinctiveness, in part as a response to the political context of criticisms of the BBC's more 'commercial' wings. The format reflects the regulatory need for the BBC to foster creativity and innovation. Radio 1 addresses a distinct segment of the BBC's audience and this is reflected in a distinct mode if address. Learners must study one complete episode of The BBC Radio One Live Lounge, from September 2017 onwards, chosen by the centre. Learners need to study the set radio product in relation to all the subject content bullet points listed under the 'media industries' and 'media audiences' topics in the subject content table at the end of Component 02. The selected radio programme must be a standard episode (not a special feature epi...

Convergence -Media convergence is a term that can refer to the merging of previously distinct media technologies and media forms due to digitalisation and computer networking. -DAB (Digital Audio Broadcasting) -FM Radio -LW (Long Wave) -MR (Medium Radio) Convergence allows for interactive participation. The audience is given a choice of how they consume media. OFCOM The radio industry is regulated by Ofcom, who also cover he TV industry, Ofcoms duty is to examine complaints made against radio stations, to determine if the broadcasting code has been breached. Ofcom exists to ensure the broadcasting code is being upheld and that listeners are protected from harmful or offensive material, unfair treatment and loss of privacy. Children- Anyone below 15.

LO: To explore how BBC Radio 1 meets it's PSB remit and meets the need of its target audience. -The Radio 1 audience is clearly addressed by presenters that are close to the age of their main listeners demographic of 15-29 (though Radio 1 presenters themselves will always tend to be aged towards and the upper and of this age range or slightly older). Targeting a young audience,  the language of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop culture. Remit -The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 years olds and it should also provide some programming for younger teenagers. -It should offer a range of new music, support emerging artists- especially those from the UK- and provide a platform for live music . News, documentaries and advice campaigns should co...

RADIO -LO: to research the radio industry and BBC Radio. What year did Radio 1 introduce Live Lounge? Originally, it was scheduled for release in May 2006, but later changed to be released on 16 October 2006. Why did they launch it? The  Live Lounge  is a segment on the British radio station s  BBC Radio 1  and  BBC Radio 1Xtra .   It exhibits well-known artists usually performing one song of their own and one by another artist, in an acoustic format. The Live Lounge itself is also a physical room in the Radio 1 studios, from where some of the performances are broadcast; however, due to its size, many are done from the BBC  Maida Vale Studios . What is it?   It exhibits well-known artists usually performing one song of their own and one by another artist, in an acoustic format. The Live Lounge itself is also a physical room in the Radio 1 studios, from where some of the performances are broadcast; however, due to its size, many are done f...