Coursework

I think the brief I want to do is the fashion magazine with the double page spread.

A few ideas I've come up with at the moment:

IDEA 1-
Quarantine style- How to wear a mask with style. Show different variations of style choices and match that with a mask. Making masks less of a necessity, and more of a style choice. Encouraging TA to follow lockdown laws, and also hopefully making wearing a mask less daunting.

And white.

16th September 2020

Research

LO: To research codes & conventions of similar products.

23rd September 2020                                                                                                                                

Coursework Planning                                                                                                                                  

Lo: To plan an effective product aimed at a specific audience using appropriate codes and conventions.

Name: EVE

Tagline: Empowering women with style.

Sub-genre:Summer, Feminine

Representation: Gender equality, Women, Empowerment

House style: Simplistic, bright, vibrant, playing with hyper-masculine and hyper-feminine
Colour Palette:Blues and yellows, contrasting to pop, vibrant

Cover image ideas:

Possible cover lines:Self-assured (How we can appear confident)

                                 Lockdown shoot (How we survived quarantine)

                                 10 Feminist Icons

                                 Where beauty standards originated from.

                                 Why we DO wear makeup for ourselves.

Info to include (Barcode etc.): Barcode, Price, Code,

DPS article subject: How we view ourselves vs. How other view us

DPS image ideas:

30th September 2020

Initial planning continued.

Target Audience 

Lo: To research our target audience to enable successful targeting.

Age- Teenagers (14-18)

What would they think of school? Neutral, Doesn't love it doesn't hate it.

What hobbies could they have? Varying. They probably like to look good.

Would they be more likely to live in urban or rural areas? Rural?

What would their favourite subjects be? Art, Design, English

What is important to them? Looking and feeling good, Empowerment

How would they socialise? They could be a mixture of introverts and extroverts.

How would their friends describe them? Fun, Loyal,  Respectful, Inclusive

How would they feel about fashion/ the environment? They care about fashion, probably thrifty, clean.

Gender- Female

Race- All

Income- Middle class/Upper

Marital status- N/A (teenagers)

Family- Happy relationship?

Job- Student

Level of Education- Secondary - uni

Beliefs- All

5th October 2020

DIRT

6-Layout of cover and DPS

7-Target audience profile finished

Initial planning

7th October 2020

Self Assessment

Progress/Completed                                                                        Magazine

                     Bare minimum drawing                     Start putting together your front cover & DPS

                                                                                Photoshop/Illustrator/InDesign

                    Got ideas for location etc                   Plan photoshoots (5 images)

           Good progress with lots of ideas                 Pinterest board showing photoshoot/ design ideas

                         Not yet                                           Write article for DPS

                       Logo idea finished?                          Masthead

                                                                                

Todays Plan; Start Pinterest board, Plan photoshoots

When: Undetermined, I need to order the dress and hat maybe, so it depends where theyre coming from

Where + Weather: Field, Sunny hopefully, I can always edit the sky a little to be nicer

Who: Emma Rowe

What wearing: A flowey dress (colour undecided perhaps white, or yellow)

Equipment: Probably just a handheld camera Canon 6D

Shot types: Eye-Level, maybe some low, Medium, Long shots
Mise en Scene:Dress, Pretty pose, Flowey hair, Flowey dress, V ethereal vibes
Angles: Eye-Level Main image, DPS Lying down 

PINTEREST LOGIN: jasminejmedia2019@gmail.com

OUTFITS ORDER PLACED: 08/10/20

EST DELIVERY: 22nd October

Abril font

Find and plan photoshoot

14th October 2020

Photoshoot planning

LO: To create content that meets the set brief by creating meaning for an audience of 14-18 year olds.

Planning area

1. Where you are shooting, location and specific detail of the shot location.

2.When can you shoot the images

3.Weather

4.Who is involved

5.What do you need- Equipment, clothing

6. Camera angle and shot

NEXT THURSDAY LUNCH!! PICK UP CAMERA

1. Cornfield, maybe field across the way from my house. I can use the date, lying in the grass, walking through the field etc. I'm going for a yellow-y bright field aesthetic.

2. The clothes are coming est. 22nd October so it will obviously have to be around then, which is during half term, so maybe ill have to borrow a camera for half term?

3.Sunny, bright weather

4.Emma Rowe, she'll be in all the pictures in different outfits

5.Booked the camera to pick up thursday for half term. Clothes arriving around the 22nd October.

IMAGE 1- Cover/Dps

Front cover

Camera angle / shot: Medium close up? or medium-long shot.  Either eye-level or low-angle

OR

Layout- Im hoping for the masthead to be obstructed my the image, so ill duplicate and cut her out over the top?

Image 2

DPS

Camera shot/ angle:  Mid shot, Eyelevel

The image is going to be on the double page spread as the main cover image, so it will be her lying down in the field, stretched across both pages. It wont be at an angle to where you can see he face fully, it will be her side profile.

Like this but closer up

Image 3 

DPS

Lying down in the field, top down shot. Birds eye

What i might end up doing depending on the time constraint is take all of these types of pictures twice in the different outfits and pair them that way, to ensure variation in the pictures.

Image 4

DPS

 Lying in the field on her stomach.medium eyelevel shot.

Image 5

DPS

Long shot- eye-level/ lower angle.

Might use different fields

One cornfield, one normal green field, with the gates etc.

21st October 2020

Statement of Intent

LO: To produce a concise and clear statement.

The brief asks us to produce a fashion magazine front cover and double-page spread catered to 14-18-year-olds. With this in mind, I will aim the concepts featured, to a strong demographic- about a topic that is relevant in the world right now- feminism. This theme of empowering femininity will not just be shown through fashion, but text and layout also. The magazine title: “EVE” illustrates the feminist message, through the audience’s prior contextual knowledge of Genesis, even if they don’t have religious beliefs. My intended target audience enjoys fashion and takes pride in looking good. They likely care for others and the environment they live in, valuing activism, empowerment, and inclusivity. As the target audience is 14-18, they are still in some form of education, and I feel as though they value their school life alongside their home/social life, and thrive in communities as well as on their own.

The mise-en-scene featured attracts the target audience and fits with specific codes and conventions, as stereotypically feminine fashion tropes tend to include flowy dresses and a warm, calming colour palette. While the fashion choices may be deemed stereotypical and cliché, the cover lines will contrast, using bold fonts and powerful messages (featured in the cover-lines and quotes used on the front cover). Through my research of existing fashion magazines, I have found that dominant women are often elevated; shot at a low, powerful angle - displaying sophistication and independence. To further present the power of the model, she will be obstructing the masthead, as a metaphor to present the obstruction and eradication of misogyny. Furthermore, the images featured will display a variation of powerful poses to emphasise the feminist message to the target audience. The biblical references mentioned previously are reiterated through the pose of the model- she is reaching up to the sky like that of Adam.

[307 words]

11th November 2020

Coursework Audit

LO:To review work so far and create a detailed plan.

Front cover complete-NO

DPS Complete-NO

Cover:Masthead- YES

Cover:Strapline(Slogan)-Partially

Cover:Price,barcode,edition no.-Partially

Images:Range of angles/shot types-YES

Audience:Content matches TA-YES

DPS:Headline,Standfirst & Subheadings-NO

DPS:Use of 4 images & columns-NO

DPS:Article (approx 300words) written-NO

DPS:Article linked to a cover line-NO

Barcode- Downloaded

Edition no -No. 5 (add during photoshop)

Colour edit- Enhanced to look more bright and vibrant.

Barcode saved in work folder.

 Michelle Obama, lawyer, activist, former-US First Lady

Munroe Bergdorf, model and trans activist

Alexandria Ocasio-Cortez, US politician, congresswoman, activist

Malala Yousafzai, female education activist, student, Nobel Prize winner

Tarana Burke, founder of the #MeToo movement

Ruth Bader Ginsberg, supreme court judge

Roxane Gay, writer, professor and social commentator

Angela Davis, political activist, author and academic

Gloria Steinem, feminist activist

https://www.glamourmagazine.co.uk/article/feminist-icons

Monday 7th December 2020

Targets: 

1-Production screenshots (cover)

2-Production screenshots (DPS)

Progress

-Added some coverlines, general format/layout found

Colour palette apt

Progress today

-Final stretch of front cover (needs final tweaks and then done)

-DPS plan of layout

STILL NEED TO DO:

-Double page spread

-Article (will write at home)

With the rise of the Insta-generation, the insatiable desire for a partner to post #couplegoals pics with is skyrocketing, leaving teenage girls across the world feeling as though a significant other is a necessity to be happy.

It took me discovering myself and recognising my self-worth, for me to realise that there's more to me than what I can provide for a man. I realised the importance of loving yourself before loving somebody else.

It took a bit of time, and a whole lot of strength to start to break down my barriers and dissolve the insecurities embedded into me since I created my first Instagram account. The  perfect bodies, clear skin, blue water lifestyles that I had idolised- I had realised were all façades. The inner workings behind the 24" waists aren't always sunshine and rainbows like you'd expect.

For me, caring less about what others thought was a crucial first step into loving myself.

 When you realise that no matter what you do, someone somewhere will be unsatisfied, it puts alot into perspective.

 Stop forcing yourself to please others at your own expense. 

Hold yourself to a higher standard, because you deserve it.

 Don't let someone walk all over you- you are worth more than that.

Even little things, like complimenting yourself in the mirror, or holding your head a little higher when you walk- all come together to make you a more confident and radiant person.

Furthermore, I've found that posting on Instagram as a whole, facetuning your pictures, anxiously waiting and refreshing your page to count your likes, is very damaging to your self-image. Removing that need for validation through numbers benefits your mental health so much in the long run. I found that feeling of judgement go away, that obligation to upholding a standard disappear and my confidence level shoot through the roof.

This newfound self-worth was not easy to obtain, and I believe it is our obligation as a feminist society to enlighten and empower the women around us. Make sure to remind the women in your life of their importance and their worth.

Bodoni 72 Oldstyle

9TH December

Progress

Worked on DPS

PLAN FOR NEXT LESSON: align everything and finish things off.

Update: Font change, makes the quote pop more.

Aligned Text UPDATE