Posts

Showing posts from June, 2019

Lego DIRT

On the test I got 8/15. Question 1) 0/1                   answer: PEGI Question 2) 3/4                   answer: More terminology Question 3) 5/10                   answer: Use PEEL                                 Link back to the question.                                 Subject terminology (shot type/camera angle/representation/stereotypes) Question 1) Identify the organisation that 'age rates' video games in the UK.                 PEGI Question 2) Explain two reasons why a film company would release a video game linked to a film. Companies can release a video game linked to a film to diversify the company, and advertise to a further audie...

Logo prep

Image
SKETCHBOOK IN BAG, HAS DESIGNS.

Cornwall School Games

Get interesting shots 1 2 shots follow 180 line steady shot tracking shot

TV advertising

What do TV adverts normally show? TV trailers are more widespread then trailers because the mass audience find out about new films via the TV and will hopefully get intrigued and look into it more, which is when they see the main trailer/teaser trailer which displays more storyline. Explain how the LEGO movie broke boundaries with brand marketing; how it targeted the different sections of their target audience; and whether it was successful or not. The Lego Movie was released in 2014, February 14th  grossing   $257.8 million   in the U.S. and Canada, and   $210.3 million  internationally, for a worldwide total of   $469.1 million . Produced by the Warner Bros, w ritten and directed by  Phil Lord and Christopher Miller,  t he Lego Movie broke boundaries when it came to international marketing. They had released over twenty Lego sets, a website, scheduled events, a teaser poster every week throughout January, accessory packs, many adverts, a vi...

Uses & Gratification theory.

L/o: to explain the effectiveness of the campaign; to analyse using  Uses & Gratification theory. Google definition:  Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs . UGT is an audience-centered approach to understanding mass communication.

The Lego Movie: Poster Campaign

Image
L/o: to explain the effectiveness of the campaign; to analyse using Uses & Gratification theory. What is the difference between DENOTATION and CONNOTATION ? DENOTATION - Something that is shown to you. CONNOTATION - What it implicates. Film posters are released at different times and contain different information- just like the trailers.      Teaser posters come out first- Will probably say "coming soon" Theatrical posters come out later- Will have more information, and more plot clues. Films with a lower budget tend to have 1 teaser poster and 1 theatrical poster. A higher budget film like Lego can afford to spread the film largely around the word.