Intertextuality
Intertextuality in the Lego Movie 2/5/19
Google's meaning of Intertextuality- "the relationship between texts, especially library ones."
Intertextuality examples- Lego starbucks
Batman oil
joker computer game
matrix tetris
1984 lord of the rings
call of duty sherlock
matrix realms shakespeare
mermaids space adventure
barbie yeti
taco bell lighting (yellow glow in western scene)
wonder woman nba allstars cleopatra statue of liberty michaelangelo gandalf
millhouse superman green lantern weeping angel abraham lincoln ninja turtle star wars kraken PEE paragraphs on intertextuality:
How does the Lego Movie use intertextuality to represent different people in the target audience?
The Lego movie uses intertextuality to attract all target audiences of the film. The film is rated U which shows that it is mainly made for children. The primary target audience of the film is children 4-12, the secondary target audience is teenagers and also parents/grandparents that have to accompany their child when watching.
The film caters to teenagers by using many pop culture references like superheroes (Batman) and tv show characters (Weeping angel, first introduced to Doctor Who in 2007). This attracts teenagers because they're characters they've seen before in different films or shows of their own, which builds an immediate bond between the viewer and character, making them want to watch on to see their favourite character.
Adults are the secondary audience because they aren't generally interested in Lego anymore like children, they generally only watch because they have to accompany their child. Therefore, they use references to 70s-90s movies like The Matrix (1999), Clash of the Titans (1981)and Star Wars (first introduced in 1977) to capture and maintain the attention of that audience. There are also references to historical figures, for example: Shakespeare. Sometimes the film can use dirty humour to make adults laugh, which the children don't understand.
The movie caters to the child audience by using Lego as the main construct of the film. Children grow up playing with Lego, so they will instantly be intrigued and pleased to see animated versions of them. The film itself also follows many cliches which older audiences will already be accustomed to and bored of, but children are oblivious to the repetitive storyline and don't care as long as there's a lot of colour and action. Most of the humour in the film is very forced, which children can understand and find funny.
The fact that so a many products and films allowed their material to feature in the film isn't very surprising to me because a film that would get millions of views and gross millions, would be very good advertising for them. The intertextuality makes it a 'postmodernist' master piece, because it shows a historic snapshot of pop culture over the last 70 years, although critics argue the film is unoriginal, and is stealing content from other films- and follows all cliches of adventure films.
Google's meaning of Intertextuality- "the relationship between texts, especially library ones."
Intertextuality examples- Lego starbucks
Batman oil
joker computer game
matrix tetris
1984 lord of the rings
call of duty sherlock
matrix realms shakespeare
mermaids space adventure
barbie yeti
taco bell lighting (yellow glow in western scene)
wonder woman nba allstars cleopatra statue of liberty michaelangelo gandalf
millhouse superman green lantern weeping angel abraham lincoln ninja turtle star wars kraken PEE paragraphs on intertextuality:
How does the Lego Movie use intertextuality to represent different people in the target audience?
The Lego movie uses intertextuality to attract all target audiences of the film. The film is rated U which shows that it is mainly made for children. The primary target audience of the film is children 4-12, the secondary target audience is teenagers and also parents/grandparents that have to accompany their child when watching.
The film caters to teenagers by using many pop culture references like superheroes (Batman) and tv show characters (Weeping angel, first introduced to Doctor Who in 2007). This attracts teenagers because they're characters they've seen before in different films or shows of their own, which builds an immediate bond between the viewer and character, making them want to watch on to see their favourite character.
Adults are the secondary audience because they aren't generally interested in Lego anymore like children, they generally only watch because they have to accompany their child. Therefore, they use references to 70s-90s movies like The Matrix (1999), Clash of the Titans (1981)and Star Wars (first introduced in 1977) to capture and maintain the attention of that audience. There are also references to historical figures, for example: Shakespeare. Sometimes the film can use dirty humour to make adults laugh, which the children don't understand.
The movie caters to the child audience by using Lego as the main construct of the film. Children grow up playing with Lego, so they will instantly be intrigued and pleased to see animated versions of them. The film itself also follows many cliches which older audiences will already be accustomed to and bored of, but children are oblivious to the repetitive storyline and don't care as long as there's a lot of colour and action. Most of the humour in the film is very forced, which children can understand and find funny.
The fact that so a many products and films allowed their material to feature in the film isn't very surprising to me because a film that would get millions of views and gross millions, would be very good advertising for them. The intertextuality makes it a 'postmodernist' master piece, because it shows a historic snapshot of pop culture over the last 70 years, although critics argue the film is unoriginal, and is stealing content from other films- and follows all cliches of adventure films.
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