Mojo Case Study

     
Fleetwood Mac are a British-American rock band, formed in London in 1967. ... Fleetwood Mac was founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer. Bassist John McVie completed the lineup for their self-titled debut album. Danny Kirwan joined as a third guitarist in 1968.

 Mean Average of last 8 magazine prices: £8.12

 Target audience and institution facts:
Genre: Indie (not mainstream music)



Fleetwood Mac were formed in July 1967 in London, England, when Peter Green left the British blues band John Mayall & the Bluesbreakers. Peter Green had previously replaced guitarist Eric Clapton in the Bluesbreakers and had received critical acclaim for his work on their album A Hard Road. Green had been in two bands with Mick Fleetwood, Peter B's Looners and the subsequent Shotgun Express (which featured a young Rod Stewart as vocalist),[11] and suggested Fleetwood as a replacement for drummer Aynsley Dunbar when Dunbar left the Bluesbreakers to join the new Jeff Beck/Rod Stewart band. John Mayall agreed and Fleetwood joined the Bluesbreakers.

 Fleetwood mac target audience
Age: Mid 20's to 40's
Gender: Mainly male
Nationality: English
Music interests: Indie
Genre: Indie
 







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