Politics and Press in modern Britain

How is media language used on  the covers to make the reader mistrust or trust the conservative party?

On The Sun cover, David Cameron - Conservative prime minister from 2010-2016,is portrayed in a negative way by showing a title next to his face-looking "teary"- saying "Why should I do the hard s**t?". This is supposed to influence the mainstream reader into believing that David Cameron does not care about Britain's decision to proceed with Brexit, or that he is not capable to, even though he is the prime minister. Even the term "teary" is very patronising, as it subliminally portrays him as a child.

Contrastingly, The Daily Express, a Conservative paper, presents Theresa May in a completely different light. A medium close-up shot is used to portray her as civil and kind, with the following title; "VOTE MAY OR WE FACE DISASTER". This title is clearly used to influence the mainstream audience into voting for Theresa May in the 2016 election.

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