Mock Dirt

Key: Green- above half/full, Orange-Around half,  Red-Little/No marks

Section A: Music

 1. Identify the regulator for radio in the UK.[1/1]

Ofcom  

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2. Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.[2/4]

Pairing: Wheatus- Teenage Dirtbag

              Avril Lavigne- Sk8er Boi

You don't need to write about target audience if the question doesn't ask you to refer to the target audience.

You more have to write things about shot types, camera angles etc. Discuss techniques.

Discuss: Narrative, mise-en-scene, camerawork, editing, soundtrack.

Differences- Explain, example

Wheatus-Teenage Dirtbag, Avril Lavigne-Sk8er Boi

The documentary-style mostly hand-held camerawork, de-saturate colour and the fast-paced editing in Sk8er Boi contrasts with more controlled camerawork, saturated colour and slower-paced editing in Teenage Dirtbag. The linear narrative in Teenage Dirtbag follows the song, contrasting with that of Sk8er Boi which follows a more 

Miss Busby Example- 

Music videos use camerawork to differ from each other to reveal different moods and atmospheres in the music videos, they may choose to use naturalistic camera work to show the reality of a situation compared to using highly stylised camerawork to show a professional style.

In the music videos I have studied, a clear difference is seen in the use of media language, through abuse of pacing of camerawork. In Teenage Dirtbag, slow-paced, professional type camerawork is used to create a subdued and controlled effect, whereas in Sk8er Boi, fast-paced, hand-held camerawork is used to create a rebellious and teenage-like atmosphere for the viewer.

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3. Explain how and why producers of radio programmed target different audiences. Refer to the Radio 1 Live Lounge to support your answer. [5/10]

Miss Busby Example Answer-

Radio producers target different audience through the content of their radio programming, local radio stations are only available in FM in the local areas although some cane be accessed through an online presence. Local radio target specific audience through their coverage if local events, weather and advertisements of local business opportunities. Radio producers target particular audiences through their use of style and genre of a radio programme. This can be seen in the Radio 1 Live Lounge which uses and acoustic style to attract their audience along with a o=young presenter to attract a younger audience, This can be seen in the Harry Styles performance where he appeared and performed a current hit to attract a younger audience then he covered an older track by Fleetwood Mac which would appeal to an older wider audience especially in the acoustic side.

How target- methods

Why- advertisers or public service

E.g. Live Lounge

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4. Refer to Extract 1 in the Insert. Analyse the representation of musicians in Extract 1, which is from MOJO magazine.

On the cover of Mojo magazine we can see that the image has a serious tone, presented through the monotone colour scheme, along with the serious expression of the model. This serious, professional tone can attract a mature, adult audience, and also presents the magazine as a highly esteemed, respectable brand.

-analyse examples of how media language is used similarly and differently in extracts 1 and 2, whcih are from We Love Pop and MOJO magazine.

-make judgements and reach conclusions about whether there are more similarities due to genre conventions or not.

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5.Similar elements of media language 

Different elements of media language 

Use examples for each

State whether they are similar or different because of genre conventions or music type. Do they reflect magazine conventions or music conventions? Use examples to support.

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Section B: Promoting Media

6. Identify the organisation that 'age rates' films in the UK.[1/1]

BBFC

(Also: 'games rating authority' or 'the video standards council'- Age rates video games in UK)

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7. Explain two reasons why a film company would release a video game liked to a film[4/4]

2 reasons why they would release both film and video game, give reason and then explain it.

Answer [paraphrased] - add how in answer

Increased profit for conglomerate.

Strengthen brand.

Increase fan enjoyment.

Diversify the product so increase possibility of success.

Widen demographic.

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8.Explain at least two uses and gratifications of films using Blumler and Katz's theory. Refer to The Lego Movie to support your answer.[7/10]

Know the theory well-explain it (knowledge)

Apply theory to film(understanding)

Give specific examples from the film.

Do this twice for full marks.

Uses and gratification:

Entertainment:Pleasure and to escape the real world.

Personal Identity:Identity with characters in the film, role models.

Surveillance: Gain understanding of the world. E.g. news information

Social interaction/personal relations: Keep in touch via video game communities, or discuss the film with peers.

Example Answer:

Blumer and Katz stated that media products were there for the audience's entertainment, they were for pleasure and to escape the real world. This can be applied to the Lego Movie.......(pleasure- humour, escapism, provides a different world) We can see this specifically in the character/setting of.......(Emmet- funny, breaks conventions, he lives in a Lego world that he loves).

Blumer and Kats stated that media products were there for the audience's entertainment, they were for pleasure and to escape the real world. This can be applied to the Lego Movie through utilising identity to attract the target audience. This is done through the promotional poster, starring the main characters. Showing the main characters on the posters, meant that the audience may feel compelled to watch the film as they may resonate within the character. We especially see this in Emmet's poster, as we begin to understand his character (looking frantic and anxious), and we also see that he is wearing construction attire, presenting that he is a normal guy- which may attract a specific audience.

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9.Analyse how the promotional campaign for the lego movie targeted a family audience.[4/10]

In your answer you must also refer to relevant media contexts.

You should refer to: -The poster campaign

                                 -The television advert

                                 -Merchandise

                                 -Social Media campaigns

                          

1.Accurate analysis of how the campaign appealed to a family audience.

2.Mention to media contexts- genre hybridity-Lego and DC, post-feminism in promotion, globalisation 

of product.

3.Full focus on the campaign element being analysed to target the audience representations.

1.Poster- Colour palette,lego figures-familiar to all, characters in the posters appeal to boys, girls and adults.

2.Global context of the actors- famous globally, attracts a wider audience.

3.Detailed analysis of representations created in the poster