Mojo Magazine Case Study

Mojo Magazine Case Study

Mojo has used a range of genre conventions to attract their target audience.

The use of a monochrome colour scheme and a low angle medium close up shot of the band as a main image with a reflection of the band from years prior. This would appeal to the primary target audience because it gives a nostalgic and retro feel.

The primary target audience are music lovers above 30, who watched the band growing up many years ago. This magazine is very effective in attracting that audience, as they have followed the conventions that the target audience may be subconsciously attracted to (retro, bold, nostalgic) and feel more compelled to buy.

The masthead is unconventional from other magazine covers, as it does not jump out to the audience with bold colours, and is obscured by a band member's head, which is unusual because it may distract the audience from the name of the magazine. 

This particular magazine cover displays some clear differences from their normal Mojo covers, as the colour pallet is much more refined and serious (black, white, grey, red, gold), than normal (blue, red, white, pink, black).

The magazine features a large minor image in the bottom left corner, of Fleetwood Mac's new album 'Motor City Soul'. This pops from the page because of the contrast of texture and colour from the rest of the cover. This is effective because if fans of Fleetwood Mac wanted to buy the album and saw the magazine, they may feel more inclined to buy it.