print newspapers in the 1960-2010s

Print newspapers in the 1960s
and 2010s
Newspapers in the 1960s were already fearing competition from other media – in this case, television. However, newspaper circulations were very high by today’s standards. The peak in newspapers’ circulation was in the early 1950s, with decline ever since. By 1965, circulation of Sunday newspapers had fallen to 25 million, which represented 1.4 newspapers
per household (a fall from over 2 per household in the 1950s), meaning that it was common to buy more than one Sunday newspaper. By comparison, total circulation of Sunday newspapers in 2010 was down to about 10 million, which represents about 0.4 per household.

The segmentation of the newspaper market in the 1960s reflected the clear class and political differences in society: Labour supporting working class readers bought the Mirror, Conservative supporting working class readers bought the Daily Express; the social elite read The Times, the Conservative middle class read the Daily Telegraph and the Labour or Liberal supporting middle class read The Guardian. Society
in the 2010s is more fragmented, with much less sense of loyalty to political parties or an identity based on class, and this fragmentation may be better served by online media rather than traditional print newspapers, as these can target a multitude of different audiences. 

Summary- Other media was overtaking and therefore the circulation figures decreased, as more people switched to separate forms of media (TV, Radio)
                -1965- fallen to 25 million (1.4 newspapers per household)
                -2010- fallen to 10 million(0.4 newspapers per household)
               -Labour- The mirror
               -Conservative working class- Daily Express
               -Conservative middle class-Daily telegraph
               -The social elite- The times
               -Labour + liberal -The Guardian